On Link Building: How do Search Engines Assign Value to Links

Every marketer in the internet industry is aware of the importance of link building as an SEO strategy. Links are the basis for trust in your site and therefore, these reward you with authority in your chosen niche. However, you probably know little of the process used by search engines in assigning value to every link.



 External Links are Valued More

When you are a blog administrator, you want your site to be easy enough to navigate. One way of doing it is to link your pages by adding links on your footer or side bar. Another way is to connect pages from other websites to you own!

You also want to have links from outside sources or other websites. You can do this through guest blogging. If your content is well written, useful, interesting, and somehow worth mentioning, other bloggers will link up to your website through it.

You may join forums and communities and leave links for people in the event they want to visit your page. Just be sure that your article is relevant to what is being discussed or you well be spammed.

Whatever way you choose, the effect is intended for link building to maximize the number of pages visited by the user.

Since we are using two types of links here, you should know that search engines treat each type differently. Search engines assign more value to external links than internal links.

External links are those that come from outside sources. They are somehow linked to your website. They tie up to your content, having considered it relevant and an additional reference topic. These external links are given much weight by search engines if they have proven relevance to the topic on the page or keywords.

Links from a Unique Domain

Every time a link visits your site, it is being analyzed. This is why Google Analytics is able to provide us with information on how many unique visits we have.

First-time visitors are considered unique and are given a higher value compared to those who regularly check your site.

Links in the body of the Content

When links are found inside the body of the content, they carry more value than links found on the footer or sidebar. This is because links within the content have more authority.

Keywords in HTML Text vs. ALT Attributes in an Image

In using an image with keywords, links in HTML text are more relevant than ALT attributes of a linked image. When the image is not viewable, an ALT alternate is provided to users.

Link Building
Authority Domain

A website that is considered an authority domain is assigned more value than pages with lesser links. When 10 authority domain link to your site, this can earn you more value than having a thousand low-valued sites. An authority domain has high page rank in Google.

Links without Script Tags

When links have no script tags, they are provided with a lower value or some even carry a zero value.  Script tags are valuable since they load a script file and identify those bulks of scripts like JavaScript and HTML Script tags.

Spam Links

The presence of a spam link will ruin your effort in link building and devalue the presence of other links. Spam links are those links that are not relevant to a web page. When you have spam links on your site, your other links will be affected. Google, much like other search engines, does not tolerate spamming. It is best to clean your website of these spam links if you don’t want to be penalized by Google.